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4test ahrefs serp features  With an integrated feature set like Ahrefs, you can go from link analysis to keyword research to SEO site audits with one click

Set a SERP features filter to “where target doesn’t rank” and check featured snippet You can now see thousands of keywords where you can try and optimize your. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. We’ve also added this function to the Organic competitors report, so you can now open competing domains and pages in Overview 2. txt and sitemaps in Site Audit, there’s a new target filter in Keyword Ideas reports, use cases are now shown in Content Explorer, and lots more. * Process to find keyword mentions quickly and comprehensively. Redirect tracer with HTTP Headers. Another. Test your schema markup using Google’s Structured Data Testing Tool or other similar tools to ensure that it is implemented correctly without any errors. Ahrefs: Offers a 7-day trial for $7, allowing users to test its capabilities. Login to Cpanel > Zone editor > Manage (next to the domain) > Add record > Type > TXT. Ahrefs is a premium SEO tool, with a tonne of features. In conclusion, both Semrush and Ahrefs are effective SEO tools that can increase a company’s website’s online visibility. I have the Ahrefs Advanced plan because I take advantage of Ahrefs features every week. Ahrefs is for you if… You’re a PR pro or a social media manager who needs to dig into data. Ahrefs' Rapid-fire Product Updates: April 2023. Broken links. It loads noticeably faster than the previous version. With an integrated feature set like Ahrefs, you can go from link analysis to keyword research to SEO site audits with one click. What’s new at Ahrefs? (July 2022) By Rebekah Bek. How-Tos; Local 3-Pack; Rich. The tools you will need are Google Search Console (GSC) and Ahrefs Webmaster Tools (AWT). When it comes to keyword research, all three tools offer powerful features to help you find relevant keywords. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. SerpstatCheck for 140+ SEO issues. Ahrefs Webmaster Tools (AWT) can help you with various SEO tasks, such as: Keyword Research. Choose the “Where target ranks” option and check the features you want to apply. This SERP checker by Ahrefs is free to use and lets you analyze the top 10 results of the. SERP Features optimization . On-page SEO report. Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. Product Blog. Accuracy – Both tools claim to provide accurate ranking data, but Ahrefs’ data is more reliable. We did a roundup of the 15 most notable features and updates for the past 12 months that make your SEO life easier. There’s video SERP features, which is also another awesome information set, right. We put that to the test across nine apps, including Otter and Adobe Premiere Pro. Now for the good news: KWFinder’s SEO difficulty score is pretty accurate. Gaining a SERP feature can boost your traffic, brand recognition, and visibility. Site Explorer. How to get started. Alt text (alternative text) is the text description of an image on a web page. 1. RankMath: When it comes to WordPress SEO plugins, Rank Math is your Swiss army. Ahrefs has so many features that you can get lost and resort to simply. Both platforms also occasionally provide discounts. Its PPC analysis is probably the smartest in the industry and it’s very well set up. Fitur SERP. There are three main strategies that will help. Researching paid keywords. A. SERP Features and Competitor Monitoring: A standout feature in Ahrefs’ arsenal is its ability to highlight when user URLs attain featured results on search pages. SEO Testing . . Ahrefs covers all the standard results you’d hope for, including SERP features (e. Ahrefs pricing 💵. Ahrefs rank tracking. SERP Checker: The SERP checker allows you to check the top 10 ranking pages of any keyword for any region. These also tend to have a significant impact on how people interact with Google’s search results. Search Engine Results Pages Explained. Sebagai contoh, Anda memasukkan kata kunci “makanan khas Jawa Timur” di Google, maka yang dimaksud dengan SERP. When we performed this study, we had ~112 million keywords in our US database, almost ~14 million of which had featured snippets in their SERP. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. Open up this tool and enter your keyword and domain to check your position and see the SERP completely for free. Check traffic. Ahrefs chart your ranking progress, SERP features, and search traffic against up to five of your competitors. SERP Features: It’s a graph showing all the SERP features and the number of tracked keywords which rank on any of those. The content audit tool offers recommendations as you create. Uniquely, Ahrefs has its own features within Rank Tracker to take ranking performance to the next level. These prices are higher than the average SERP checker due to the number of features and tools built-in into Ahrefs. We’ve also added three new SERP features: Local pack – For search results with local intent. For every top-ranking page, we show you backlink metrics to help you gauge the competition and understand the ranking difficulty of a keyword:Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. While some SERP features come with a straightforward path to ranking, others require a bit more setup and strategy. Their site audit tool provides insights you can use to identify and. SEO Scenarios . Site. yep. SERP features ideas: Opportunities to target SERP features like featured snippets and reviews, which can help you capture additional real estate in the search results;. To help you make the most out of your Ahrefs subscription, we asked 97 marketers to give us their best tips for using the tool. SE Ranking is an all-in-one SEO platform that offers a similar feature set to Ahrefs. Ahrefs Cost Ahrefs offers four different pricing options, ranging from $99 to $999. Hover on the SERP features to see what keywords are effective. If you’re using Ahrefs’ Rank Tracker, you can easily toggle between mobile and desktop rankings and check average positions across devices. Google conveniently takes content from publishers and other websites and uses it in their SERP features. Ahrefs also offers a 7-day trial for $7, so you can test the tool before committing to a subscription. If you look at the screenshot below, you’ll see a couple of Google’s SERP features in action: the Knowledge Panel, Sitelinks, People Also Ask, and Top Stories. Cons: Beginners might find it overwhelming. For example, your Shopify store can be accessible at: example. Ahrefs can be useful as a keyword research tool, too. Limited Features: Overall, the features are a little bland and outdated compared to tools like Ahrefs. Pricing. Ahrefs subscription with one power user who has 500 credits to use starts at $99. By actively tracking your keyword rankings and monitoring SERP positions through Ahrefs, you'll gain valuable insights to optimize your SEO strategy and improve your website's visibility in search results. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. Keyword Generator: The keyword generator of Ahrefs is one of the best free keyword research tools out there. Includes keyword research for YouTube,. Watch on. Get ranking updates for desktop and mobile. Ahrefs was launched in 2011 as a website backlink analysis tool. Tools, such as Ahrefs and Spyfu, are cheaper than Semrush, but don’t. It also gives a peek into the SERP features of top-ranking competitors. Click “Apply” to see queries that include one or more of the modifiers in your list. Let’s look at the options. Ahrefs’ SEO Toolbar is a free extension for Chrome and Firefox that provides useful SEO data about the pages and websites you visit. Let’s get right into it. They provide additional and. We didn’t test the API for this Ahrefs. Matching terms: New keywords generated using the terms you entered. Let’s get right into it. And it ranks number one among Ahrefs alternatives. The other is the SERP Trends function offering insights into how different queries change over time. Here is a quick summary of everything. Crawlers are most commonly used as a means for search. For example, your Shopify store can be accessible at: example. The paid results (ads) appear at the top and bottom of the SERP and are intended to attract more searchers’ attention. Keyword Manager: Analyse a maximum of 1000 keywords at one go and view changes within top competitors or SERP Features in real-time for a specific keyword;. Ahrefs keyword tools offer fewer features, as the keyword research tool consists of two main features: Keyword Explorer. Ahrefs' Rapid-fire Product Updates: July 2023. Throughout the trial, you’ll have access to all of Ahrefs’ paid features. ”. A grayed out SERP feature beside your keyword tells you that a SERP feature is present for that. This article highlights the importance of combining SEO tools data with human-level visual analysis when understanding SERPs on Google or any other search engine. SERP Feature Tracking: Ahrefs tracks 13 SERP features for all the keywords. As the first fully paid tool on our list, Ahrefs offers all the premium competitive keyword research features you’d expect at a premium price tag. Ahrefs identifies and analyzes contents that are top performers in your niche. Enter your target keyword, add your website, and choose your target location. Ahrefs. SerpWatch tells you where your keywords perform best so you can focus your energy on markets that generate the most conversions. It lets you see the top-ranking results for any keyword along with all their SEO metrics at a glance. Throughout the trial, you’ll have access to all of Ahrefs’ paid features. It’s perfect for competitor analysis and will present you with detailed reports that paint a picture of your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. Brand24: allows you to monitor your content’s reach and engagement on social media. Ubersuggest is one the best Ahrefs alternatives on this list. Slow pages. Lantas, bagaimana cara agar kontenmu jadi salah satunya? Sebelum memikirkan hal itu, SERP adalah istilah yang harus kamu pahami. 3. Create an “optimized” video. These include Semrush, SEO PowerSuite, Moz, Ahrefs,. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. If a keyword is popular and quite difficult to optimize for, but competitors have weak backlink profiles, Ahrefs KD will turn out to be low. Most often, a harmful crawler will hog your bandwidth, causing pages to slow down and hurting your site’s user experience. People Also Ask (PAA) is a Google SERP feature that provides users with additional questions related to their original search query and quick answers to them. Fakta mengejutkan ini diungkap oleh Ahrefs. of SERP Results: You can check no. The answers for the SERP features come from existing content on websites, like Wikipedia. Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google’s response to a user’s search query. Additionally, its pricing is more affordable than Ahrefs. There are some downsides. From the left-hand panel, select phrase match. It has all the basic features of a SERP checker that you’d need, such as: Mobile/desktop results. It has one of the busiest web crawlers in the world and the most active one in the entire SEO industry . While its interface isn't geared for beginners, it's a solid. Videos – For search results with large blocks of multiple videos. Which SERP features to target; How to create a user-friendly workflow; Your performance as compared with your competitors;. Compared to Semrush’s keyword tool, Ahrefs lacks the more. Leverage the Ahrefs SERP Features report to identify opportunities to optimize for featured snippets, knowledge panels, or other SERP features. At one time, Moz Pro was a leading SEO and research tool but the features haven’t kept up with the higher demand. What’s new at Ahrefs? (April 2023) By Rebekah Bek. Ahrefs. target_ahrefs_clean_dtypes = target_ahrefs_raw. 3. Breadth. Google Keyword Planner. 2 billion keywords in 243 countries. The Lite plan starts at $89/month, and users can upgrade to a higher plan for more advanced features. 9. One of the most widely used and essential traffic analysis tools is Google Search Console. of URLs showing on Google for any particular keyword. Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs. Ahrefs Keywords Explorer provides users with four plans to choose from: Lite, Standard, Advanced, and Enterprise. Gere centenas de ideias de palavras-chave gratuitas para o Google, Bing, YouTube e Amazon, completas com volumes de pesquisa mensais e pontuação da Dificuldade da Palavra-chave. Search Engine Results Pages (SERPs) refer to the pages displayed by a search engine in response to a user’s query. Enterprise: $999 per month. But that’s because Ahrefs is more than just a SERP tracker. 搜索结果中各种类型的SERP特性。. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. Our SERP checker tool tells you where they rank the best. It’s quite possible that some of the lesser-known, more specialized SEO tools have one or more of these features. Uncover competitors’ landing pages with traffic. Learn what keywords your website ranks for and compare how you stack up against competitors in the SERPs. Hit “Compare”. You get data on a total of 13 SERP features such as Tweet box, Sitelinks, and Thumbnails. We explain what is best keyword difficulty tool and the difference between SEM Rush Keyword Difficulty and Ahrefs Keyword Difficulty (KD). The tool’s purpose is linking profile analysis. Apa itu SERP. Pricing. Semrush is the best rank tracker tool for monitoring your keyword rankings. Universal search (also known as “Blended Search” or “Enhanced Search”) is the ability of a search engine to expand search results by blending results from different indexes (images, videos, maps, news, etc. SEO Hub What is Ahrefs? Uses, Features & Alternatives Ahrefs is a powerful all-in-one SEO toolset designed to help businesses and marketers optimize. And the top 50 related questions. Similarly, you can study the backlink profiles of your competitors as well. 👉 Find Ahrefs too expensive? Find an Ahrefs alternative in this list This is what the STAT SERP features interface looks like: STAT SERP features. Although they don’t offer a totally free trial, you may test Ahrefs’ light plan or even a normal. Let’s say you need the “Featured snippet”. You have full access to your competitor’s full keyword profile and competitor traffic, including ranking gains, ranking losses, and rich snippet wins. ”. Limited Features: Overall, the features are a little bland and outdated compared to tools like Ahrefs. For a sitewide check,. Next, choose a name, copy and paste the TXT record from Search Console into the “Record” box, then hit “Add. MarketMuse is an automated content audit tool that compares your content with the top-ranking content for your target keyword. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. 3. Semrush Alternatives 2023. 1. If you’re using our SEO Toolbar, click the extension icon in your browser, toggle “SERP tools” on, then choose a location in the “Local search simulator” section. 1. Ahrefs is one of the tools used by the SEO and Digital Marketing industry. Both tools are free for website owners. By using the tool, you will track your keywords for unlimited domains for your targeted keywords for free. SERP-Features sind nicht-traditionelle. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Below, we’ll cover some of the most common, their sources of data, and whether it’s possible to appear in. Ahrefs has a lot of keywords showing 0 and 100 KD. featured snippet, site link, top stories, reviews etc) PLA: You. Get started. It also shows you other websites or pages that are trying to get traffic with the same keywords on your list. Just filter by SERP feature: And just like that, you get a list of every keyword that currently has a featured snippet result. com Ahrefs is an all-in-one SEO platform that helps users rank. It is a complete SEO toolkit and is preferred by many digital marketing professionals. Positions: Increases and decreases in rankings across all tracked keywords. The results on Google’s SERPs can be broken into two broad categories: paid results and organic results. Not simply your position in the technical rankings. Product Blog. The SEO community has gone a bit cray-cray over the new FAQs schema — my colleague Emily Potter wrote a great post on it. Its PPC insights are not as robust as SpyFu. Then, under SERP features, tick ‘featured snippet’ and apply. How the SERP feature filter works: There are 4 ways to use this filter: On SERP: See only keywords that have the selected SERP features in their SERP Not on SERP: See only keywords that don’t have the selected SERP features in their SERP. Ranktracker is your best choice for both keyword research and monitoring positions in the SERP. It offers enough free tools to get started and the premium version is jam-packed with valuable features. Google has since introduced its SERP features – additional components on a search results page that display information in different formats. At its core, Web Explorer lets you search through our search engine’s ( yep. That being said, here are more than 30 SERP features, which they fall into these four categories: Organic Search Results. Keywords that contain your seed in the order it's written. Cost: $99-$999 per month. “Ahrefs Webmaster Tools – makes our Site Audit and Site Explorer tools free for verified websites. This mode shows you all keyword ideas that contain your target keyword or phrase in the order it. But it’s not all roses and unicorns. Whether you are analyzing your own list of keywords or looking at the suggestions in Keywords Explorer, our Keyword Difficulty metric shows you the opportunities you can easily rank for. )Während der Zweck von SERP-Features manchmal darin besteht, direkt Einnahmen für Google zu generieren (z. Ahrefs allows you to enter multiple keywords at. 1. Gray. Ahrefs has a lot of keywords showing 0 and 100 KD. Overview. This option is ideal for small websites or individuals who want to. They’re two different tools. Serpstat has a limited version that allows you to test the platform for free, whereas Ahrefs requires you to pay $7 for a 7-day trial. Spyfu Features. The Ahrefs Rank Tracker tool has a similar interface to Moz Pro and Semrush. That’s why it gives you a prediction of how many referring domains you’ll need to get to rank in the top 10 results, which has nothing to do with outranking the #1 result for your target keyword. However, it’s nothing free tools can’t do these days if you’re only concerned with Google. Find informational keywords. Rank Ranger : Rank Ranger provides detailed insights into the presence of SERP features for individual keywords, allowing you to optimize your content accordingly. Filter keywords by broad match, exact match, related, language, phrase match questions, and group. Get a high-level overview of the SERP The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. The Ahrefs Rank Tracker is simpler to use. When it comes to SEO data, it does lack depth. Ahrefs is a close second to Semrush, but it doesn’t offer the same comprehensive suite of features and capabilities as Semrush. The SEO Framework. Click on the SERP features filter. Global/local search. We also show you the. Pricing: For the limited suite of mid-range features, the pricing is almost the same as Ahrefs and SEMrush. Its free features include: On-page SEO report. Rankings Drop. Learn what is the. And present that section inside of the results themselves. SEMRush has been a constant SEO tool that people use. Moz lacks specific content tools, while Ahrefs’ Content Explorer pales compared to Semrush’s content toolset. Select “Any word. Fill your content calendar for weeks, months, or even years in minutes. 10 queries per tool per month, with 1,000 keyword suggestions and 10 SERP analyses per query. You’ll get a list of keywords that trigger a Featured snippet result for the top spot of the website you entered. This makes it difficult to test the waters, prior to making a sizable purchase. Key Observations. Here’s a rundown of all the features that What’s My SERP gives you for free: 100 Google search engine results per keyword. In the example above, you can see that 303 of our tracked keywords for our blog show featured snippets, yet we only rank. You can test Keyword Rank Checker for free for seven days. With Ahrefs’ Rank Tracker, you get data on a total of 15 features: In the upper graph, “blue” covers the tracked SERP features owned by your website. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. Limited Local SEO Data: Ahrefs’ local SEO capabilities, while present, may not be as robust as some other specialized local SEO tools. Learning how to make YouTube videos that people love is beyond the scope of this guide. While its interface isn't geared for beginners, it's a solid. Ahrefs Pricing: Free. Monitor 50+ SERP features, such as featured snippets, knowledge panels, images, videos, carousels, ads, and local. You can go as deep as you like. Aus diesem Grund haben SERP-Features einen. Use our free keyword rank checker. Ahrefs Features. 128 subscribers Subscribe 1 Share Save 124 views 10 months ago English Tutorials How To Utilize Ahrefs' SERP Checker | Ahrefs Tutorials If you want to analyze. Alt text (alternative text) is the text description of an image on a web page. If you’re a beginner and want to get a feel of keyword research tools, give it a try. Mangools is designed to be easy to use, making it a great option for beginners. Enter a competitor’s domain in the Target section. Sitelinks are one of the most common search features. Ahrefs. You also get access to their SERPChecker, Link Miner, Keyword finder, and Site Profiler tools, which makes Mangools a good alternative to some pricey SEO platforms. Ahrefs also offers many useful tools for SEO. 1. That’s why it gives you a prediction of how many referring domains you’ll need to get to rank in the top 10 results, which has nothing to do with outranking the #1 result for your target keyword. 1. Semrush: Best for Power Users. 00 per month, and then stretches all the way to $999 per month. Choose the “Where target ranks” option and check the features you want to apply. 10 queries per tool per month, with 1,000 keyword suggestions and 10 SERP analyses per query. New project setup is easy. A company in Denmark owns AccuRanker. 0, Content gap, and Link intersect. Ahrefs backlink database is unmatched, offering way more options for link building and backlink analysis. This brings the total number of SERP features that Ahrefs tracks to 15. 3. Ahrefs is an all-in-one SEO toolset designed to help optimize websites and grow search traffic. It comes with a keyword research tool, a backlink analysis tool, and a website analysis tool. Ahrefs’ Free Keyword Generator. These tools pull keyword ideas, estimated monthly search volumes and other SEO metrics from a database of billions of keywords. 0 to quickly compare results. My least favorite feature is that the traffic estimates of a keyword ranking in a specific position are rarely accurate. Pricing: For the limited suite of mid-range features, the pricing is almost the same as Ahrefs and SEMrush. Whatsmyserp offers an exclusive opportunity as an. So while SEMrush has a larger keyword database, Ahrefs looks a little better in terms of usability and other keyword research features (like keyword suggestions, SERP Overview, and positions history). Rich snippets (also known as rich results) are search results pulled from code called schema markup. Try Serpstat. Reporting features aren't as strong as. Tools, such as Ahrefs and Spyfu, are cheaper than Semrush, but don’t have nearly as many tools on offer. Shopping-Anzeigen), besteht das Ziel in den meisten Fällen darin, Informationen in den Suchergebnissen bereitzustellen, ohne auf ein Ergebnis klicken zu müssen. You get data on a total of 13 SERP features such as Tweet box, Sitelinks, and Thumbnails; Advanced metrics for tracked keywords such as ranking progress and estimated search volume; Wide data crawling leading to a large index base offering you reliable data; In short, Ahrefs is a full-featured SEO tool that you’ll want working for you. Sebanyak 75,1% klik di halaman hasil mesin pencari datang dari tiga konten teratas. Bottom Line: Ahrefs is an SEO tools suite with one of the best backlinks databases, a site crawler, a rank tracking engine, and a keyword tool that goes beyond anything in the market. Yes—it’s not the most exciting piece of software. 5. Preview SERP features for every keyword Moz’s SERP Analysis also displays rich search engine results such as Top Stories, Images, Knowledge Graphs, Featured Snippets, Ad Results and even Tweets. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. Then, under the “comparison” section, enter your page’s URL. SERP features filters. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter. Its main advantages over Content Explorer are its much bigger index of pages (500B vs. While the paid plans are quite high, there is a free plan that lets you audit ten pages/month, which can. Fitur SERP. SERP features span a wide range of results based on the query entered into the search box. You can audit up to 500 URLs for free with this tool. In this guide, you’ll learn: What’s My SERP is one of the most well-known SERP checkers (hence, the name), but that’s for a good reason: it rocks. Most useful for conversion optimization on product feature pages and lead generation pages. With this fact, you can tailor your content and optimization efforts to align. Ahrefs – the Main Features. Serpstat searches through 2. , United States). Check whether the presence and ownership of SERP features are increasing or decreasing over time. Open the Organic keywords report. Ahrefs – Best all-around keyword tracker. Semrush – No special discount, but you can get a 16% discount on an annual subscription. Google Search Console. Example: doctor, vaccination, pediatric, health screening. Like Ahrefs, you can view metrics like competitors' domain and page authority, as well as traffic stats and the number of backlinks. Use Google Rich Result Test or Schema Markup Validator (this one is more thorough). Here is the list of features available in Ahrefs’ Rank Tracker: Ranking updates for desktop and mobile devices; Interactive graphs; Check rankings for different SERP features; Sort keywords using filters & tags; Competition analysis; Advanced metrics; Scheduled email reports; Ahrefs’ Rank Tracker is a complete tool for keeping track of. Check out the results: The 9 Best Speech-to-Text Apps in 2023 (Tried & Tested)Comece hoje mesmo a usar o Gerador de Palavras-Chave da Ahrefs para encontrar ideias de palavras-chave vencedoras. Includes keyword research for YouTube,. Comparison Keyword Research. These tools are designed to help you improve your website's search engine ranking. Here's an example: You can also request advanced metrics for. That said, Ahrefs is also one of the top Moz alternatives for keyword research, technical site audits and competitor content analysis. 2. 2. However, the trial is limited to the Lite plan and the Standard plan. Instead of simple rank tracking, you get a snapshot in time of the whole. * Possibly the most powerful SEO web crawler. But this functionality goes beyond mere keyword suggestions, it also touches on relevant keyword. Watch on. Limited SEO features: SE Ranking has fewer advanced features than major SEO tools like Ahrefs and Semrush Hidden costs: Pricing is not completely transparent, you need to pay additionally to unlock some features. SERP features are designed to provide users with more relevant and useful information to. Serpstat (1-week Trial)Ahrefs features a massive data index that makes a popular SaaS tool out there. Ahrefs offers Rank Tracker that sees how your ranks are for particular keywords. A basic way to describe SERP features is that they are visual elements that provide multiple pieces of information which a user is able to.